Especially on a social media platform, it’s common for your message to get buried beneath all the noise. Mitch and I had a back and forth message conversation, and actually connected by phone some time later to discuss the situation and just get to know each other a bit. Many businesses do not have time or resources to take full advantage of Linkedin Leads’s potential. Some businesses even use it to find new providers and end up building lasting relationships that greatly benefit each other. The possibility that Maricopa County did not even have the passwords to the voting machines, while a private company did, would be an egregious abuse of public trust. What’s even more challenging is that most of our competitors are very well-versed in leveraging all the channels of internet marketing to do this themselves. LinkedIn marketing is a hot topic these days, with buzzwords like “lead gen forms” and “LinkedIn ads” driving the conversation. Why? Because it allows you to combine the power of a video with its other star functionality, the “Lead Gen Form” ad format. This allows you to hone right in on the accounts with actual purchasing power.
We help B2B businesses leverage the power of LinkedIn to reach their target audience, communicate with potential customers, generate leads, and increase profits. Give them tools to help bring in more people to the group as well as to go out into the world and promote your brand to the people they know. But in reality, there are many more reasons other than the sheer volume of users that make it so appealing. Although it may not have reached its current level of service until a few years ago, the professional networking site originally launched back in 2003. Since then, it’s grown to have over 675 million users worldwide, supporting 24 languages, making it a formidable player in the business world. 40 million users search for jobs on LinkedIn every week. Job Change Alerts is another handy feature for LinkedIn prospecting. LinkedIn has recently added a terrific feature that allows you to host an event and invite your network to participate. An important note: You can only post a “story” using the LinkedIn mobile app, so you will need to have a cell phone available to take advantage of this feature. The qualification scheme you choose will most likely be unique to your company.
8. Once you’ve found a lead, open their company information and see if they match the criteria for your personas. A mistake I often see in lead generation campaigns on LinkedIn is around the lead generation form itself. LinkedIn lead generation does this by giving you access to a list of qualified leads – leads that match your buyer personas and want what you are selling. For example, if you only work with clients in the United States, then you’ll want to scrub your list of LinkedIn leads that are based overseas. Some of these figures are enough to turn the head of almost any sales team looking to generate new leads. The time, resources, and sheer effort needed can detract from time that could be spent following up on leads and securing sales. Time to start nurturing your qualified leads with well-written email copy! You don’t want to initiate an email sequence with a lead that has already messaged you on LinkedIn – that would make you suspicious.
It’s like on Facebook – I don’t think any of us would profess to truly have 900 “friends” in real life. But the real trouble is that the LinkedIn automation ran unhinged, and I allowed that to happen. HubSpot – we use this for email automation. Paying respect to that trail of experiences and treating it with the humanity it deserves will always beat automation that only speaks to people as a category… In contrast to the email scrapping and spamming campaigns that a lot of marketing firms run, LinkedIn lead generation curates a list of leads that will actually respond to your emails. Direct visitors to a lead magnet so you can get them through your marketing funnel. In this chapter, we’re going to cover three completely different ways to drive traffic to your lead generation funnel. 2. Manually going through LinkedIn to find leads. Here at Fannit, we use LinkedIn Sales Navigator to manually find qualified leads. Each lead we receive is properly followed up until it converts into sales qualified leads, giving you the maximum return on investment.