More than once I’ve been contacted by an otherwise very savvy business person making conduct “radio advertising just didn’t do business with me”. This statement troubles my lifestyle. because it’s been proven time and time again that radio, when used correctly, can be the most effective medium for driving customers together with business. Think about it – what other medium is on in cars, in businesses, on in the kitchen when someone is making dinner, played loudly at a back yard bbq, and a slew of in other instances and places.
Despite other mediums of entertainment evolving over the years, radio is still on the list of leaders. How is it “not working” for someone? I’m not talking rrn regards to the token caller who is taken on-air once a person and primed to say exactly exactly what the station would really like.
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