Radio will be the single perfect form of advertising an individual. Period. There are more radio listeners in the united states than TV watchers and Newspaper viewer. Plus, studies show that people retain information that they “hear” compared to information the player see or read. However radio advertising has two downsides: 1) It is expensive 2) Training must be done turn the station once they hear an advert. Buy your own time late and a few things show up.
The on-air schedule you get is mostly outside of prime experience. Spot rates can go up wards. And some clients even get bumped for higher paying clients. (don’t say I told you so). Second, what number of your prospects will the advertising actually reach? Radio ads a lot harder to focus than additional forms of advertising merely because can can be bought only by demographics while age.
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