So we have Nielsen and Arbitron to keep those snake oil salesmen from having their way with business owners. Arbitron measures radio impressions; Nielsen measures TV impressions. They are both independent – they bow to no TV or radio station, meaning their information is unbiased. Within a nutshell, these companies can provide precise, researched averages from the number of people who’ll see and hear your spot each time it airs. Big blocks of text are not efficient online.
Neither are long, laborious paragraphs. Shouting (CAPS) peeve people off and brands the man doing the shouting regarding online snazzy jerk. 12. Consider off-peak years. Morning and afternoon drive-times tend to be the costly time slots to advertise on. Test out your spot right or after these peak times. Example: if morning drive-time is 6:00 – 9:00 AM try advertising at 5:30 AM and observe if the bottom ad rates are this.
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