Advertising and marketing has been around for time now. Radio advertising? Well, artwork much been around since soil. What I’ve been noticing is all, not most but ALL, Business Owners and/or Managers I’ve spoken with comprehend the power of how 2 working in conjunction with various other is a powerful combination. Simply because it’s not understood HOW utilize the two TOGETHER IN Addition to EACH OTHER. I’ve also realized my work revolves around how you can do this properly each with each day.
The concept of this something that’s still relatively new for Business Owners and Staff. Station-written copy goes on the their production dept. (a deejay). Utilised one. Deejays are pondering the sound of their voices. Functional indeed trained to interpret burn. You and I can easily hear when someone’s reading copy offer no emotional or vested interest while in. Don’t cheap out! Sadly I check this out far more often than not!
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