Well concerning how the idea of goes, “If I stood a nickel just about every time I heard that I’d be rich really.” I talk to entrepreneurs weekly which desperate to leave out of their radio advertising contract because its sucking thousands of dollars 30 days out of those bank account and the promised flood of ravenous customers crashing down their door hasn’t materialized. Listen, radio advertising is as being tornado – when properly controlled, it’s like this giant invisible vacuum sweeping across the American marketing landscape rending listening prospects powerless to resist, and sucking wads of money out in the pockets and lining one.
The Unique Buying Opportunity is the actual main thing that differentiates the product from it’s competition. And remember, creating about it, it end up being stated being a benefit just as a characteristic. Simply put, a feature is this is; an edge is this really does. Features don’t move listeners.benefits are going to do. Therefore, a well-stated benefit does a better job of answering “W.I.I.F.M.?” and moves the listener to act.
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