So we have Nielsen and Arbitron to keep those snake oil salesmen from having their way with business owners. Arbitron measures radio impressions; Nielsen measures TV impressions. Both of these are independent – they bow to no TV or radio station, meaning their information is unbiased. From a nutshell, these companies may offer you precise, researched averages for this number of people who’ll see and hear your spot each time it airs. For years, radio branded itself due to the intimate friend, the whisper in the ear.
Yet never did this conversation cut each way. They’re called listeners at some point. That’s their job. Online ad avoidance has spilled to other conveyances. People are taking it personally. Lumping radio advertising in the same category as spam and direct mail and pop-up vinyl banners. First, one particular cares about Joe’s Shoe Store.
Going in Spanish Neutral Voice Over